Consumer buying habits honed to a science
By Cheryl Hall Indianapolis Star
July 11, 2004.
[The Dallas Morning News]
More and more data are being collected for marketing purposes
as it becomes increasingly possible to do so. This is relevant to libraries
as more information is available on the Web, as libraries make more information available digitally, as it is increasingly the case that you have to register to view newspaper articles, as government agencies have the ability to see who is reading what at their web sites. This article contains information about the state of the art in gathering information about consumers for marketing purposes.
Every time you use your credit card, subscribe to a magazine, write a check, fill out a survey, register to vote or even change channels on your cable TV at home, somebody collects that data and sells it to Buxton. The company then merges it into its monolithic 20-terabyte database for analysis and interpretation.
“The Library of Congress has only 14.5 terabytes for all its information,” he says. “So we’re almost one and a half times its size just with consumer spending data. And we amass data at the speed of light.”
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