Daily show viewers more politically aware
No Joke: Daily Show Viewers Follow Presidential Race
According to a study by the Annenberg Public Policy Center at the University of Pennsylvania, Daily Show viewers are “more likely to know the issue positions and backgrounds of presidential candidates than people who do not watch late-night comedy.” The data can be found in their Sept. 21, 2004 press release.
The blog, On Lisa Rein’s Radar has a nice archive of Daily show clips to get you up to speed on the political process.