Google Tracking Click-throughs

August 22, 2005

Boing Boing: Google stealthily monitoring clickthroughs from search-results

BoingBoing reports that Google is monitoring
what you click on from its search results and
doing so in a way that is “stealthy.” It is indeed!
BoingBoing gives examples of exactly how it’s
done and how to see what’s happening.
Cory notes:

I have no doubt that most of Google’s intended uses for this are beneficial to Google users. For example, Google can use this to refine its search results based on which links Google users click most often.

However, there is a grave privacy implication here, especially when coupled with Google’s never-expiring cookie: this new (?) practice means that Google now has a record not just of all the searches you performed, but potentially of all the links you’ve clicked through on its site.

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Related posts:

  1. Your privacy and Google
  2. More on Google and Your Privacy
  3. Google Bias?
  4. Google Hints, Google Dangers
  5. google search results

posted in Technology & Society by jajacobs

 
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